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Business + Design | Strategist + Innovator

Hi! I'm Jaclyn Dab.
I’m an ever-curious problem-solver who is passionate about customer-centered design and creating effective, executable solutions with meaningful narratives. I believe making deliberate decisions and validating assumptions is integral to successful strategies.
I am currently completing my MBA with a focus in Design Strategy at California College of the Arts in San Francisco, where I chair several committees and co-founded the Women in Leadership group. Prior to my MBA studies, I practiced architecture for ten years.
Most recently, I worked at Autodesk where I developed and managed product marketing strategies that leverage game-based marketing tactics and personalization to both strengthen trial user engagement and increase the conversion rate of trial users to paid subscribers. 


- Business & Design Strategy
- Design Thinking
- Innovation
- Product Management
- Marketing
- Experience Design
- User Experience and Market Research

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