JACLYN DAB

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    ABOUT ME

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    Business + Design | Strategist + Innovator

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    SPECIALTIES:
    - Business & Design Strategy
    - Design Thinking
    - Innovation
    - Product Management
    - Marketing
    - Experience Design
    - User Experience and Market Research

    Hi! I'm Jaclyn Dab.
     
    I’m an ever-curious problem-solver who is passionate about customer-centered design and creating effective, executable solutions with meaningful narratives. I believe making deliberate decisions and validating assumptions is integral to successful strategies.
     
    I am currently completing my MBA with a focus in Design Strategy at California College of the Arts in San Francisco, where I chair several committees and co-founded the Women in Leadership group. Prior to my MBA studies, I practiced architecture for ten years.
     
    Most recently, I worked at Autodesk where I developed and managed product marketing strategies that leverage game-based marketing tactics and personalization to both strengthen trial user engagement and increase the conversion rate of trial users to paid subscribers. 
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